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From the GROM worldStories, flavours, people.

Openings, new flavours, collaborations and people: a curated selection of the positive stories that tell GROM, with links to the original sources.

Updated 10 November 202616 selected stories Positive stories only
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FeaturedEvents

ATP Finals: GROM brings gelato into the big tennis

Turin · Via Garibaldi 11

The windows of Turin’s GROM gelaterias take on the colours of the tournament, and affogato al caffè becomes the tastiest way to experience the ATP Finals. A simple, Italian gesture: gelato meeting coffee while the city lights up for tennis.

Luciano Darderi will be at the Via Garibaldi 11 gelateria on Thursday 19 November, from 18:00 to 19:00. A purchase is required to receive the signed, branded ball; 50 balls are available.

When
19 November 2026 · 18:00–19:00
Where
Via Garibaldi 11, Turin
In the gelateria
Tournament-inspired affogato al caffè
Find the gelateriaRead on Tennis Magazine Italia
GROM affogato al caffè
Photo: GROM archive

Latest

Agenda

Events and initiatives

What we are organising and the initiatives under way: gelateria appointments, limited-time flavours, projects and collaborations. Every card links to its source and, when the date is firm, to your calendar.

A curated agenda, updated 10 November 2026. Dates, times and availability can change: the linked source is always the official one. A calendar file is offered only when the date is precise.

The archive

All the stories

Filter by theme: every card links to the original source and, where relevant, to the flavour or gelateria to discover.

Last updated 10 November 2026

Since 2003

A story that continues

From the first gelateria in Piazza Paleocapa to new cities, from sustainability choices to collaborations: the milestones that have brought GROM to today.

Our story 20+ years of gelato

  1. 2003

    Piazza Paleocapa, Turin

    In May the first GROM gelateria opens. The gelato is already gluten-free, made with fresh milk, free-range eggs and white cane sugar.

    Read this milestone

  2. 2007

    New York

    GROM arrives on the Upper West Side: Italian artisanal gelato wins over a new city and a new audience.

  3. 2010

    Mater-Bi and Novamont

    Biodegradable spoons designed by Giulio Iacchetti, compostable cups and FSC paper: sustainability becomes part of everyday gestures.

    Read this milestone

  4. 2023

    Twenty years, new cities

    GROM celebrates twenty years since Piazza Paleocapa and opens new gelaterias, including Rome Via Ottaviano and Naples Via Toledo.

    Read this milestone

  5. 2025

    GROM × Polly Pocket

    With Mattel came four fairytale creations and themed gelaterias, for a Christmas of taste and imagination.

    Read this milestone

  6. 2026

    Gusti Esperienza and the ATP Finals

    Six limited editions frame gelato as an experience; in Turin, GROM joins the ATP Finals with affogato al caffè and a meet & greet with Luciano Darderi.

    Read this milestone

Ongoing

Partnerships that continue

Culture, sport and education: long-term projects with people who share the way we see the world.

All partners
Teatro Carcano

Culture

Teatro Carcano

Culture meets pure flavour: a collaboration with a historic Milan institution.

Discover
Vero Volley

Sport

Vero Volley

Passion, teamwork and enthusiasm: GROM supports six volleyball clubs across Monza and Milan.

Discover
SAA Torino

Education

SAA Torino

With the University of Turin’s School of Management, creating opportunities to talk with new generations.

Discover

Transparency

How we choose the news

An editorial selection, not an official archive: we collect only positive, constructive stories, with verified dates and links to the original sources.

  • Positive stories only: openings, flavours, people, partnerships and planet.
  • Every card shows the date and the outlet or profile that published the story.
  • Links always point to the original source; we do not rewrite other people’s articles.
  • Images are GROM’s own or from our Instagram selection: never third-party article photos.

Last updated: 10 November 2026

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The next chapter

The story continues in the gelateria.

The best way to get to know GROM is to taste it. Choose your flavour, step into your nearest gelateria and become part of the next story.

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