Since 2003
Our story
GROM was born in 2003 from the dream of two friends: to make the best gelato in the world by sourcing the best ingredients and adding nothing else. No pre-made bases, no flavourings, no colourings: only real raw materials and the time they need.
Turin, 2003
Two friends.
One simple idea.
Federico Grom and Guido Martinetti open their first gelateria in Piazza Paleocapa, Turin. A small shop with one clear rule: real ingredients, no shortcuts.
Since then the recipe has not changed. Seasons, fruit and the people who walk into the gelateria change. But the way we make gelato stays the same: slow, careful, respectful.
Two friends, one simple idea
Federico Grom and Guido Martinetti open the first gelateria in Turin, in Piazza Paleocapa. A small shop with a clear rule: real ingredients, no shortcuts. The rest is history.
Time is an ingredient
In the Mappano laboratory the still-liquid gelato rests and matures for five days, finding balance and consistency. Then the magic: daily churning in the gelateria makes it soft, creamy and unforgettable.
From Turin to the world
Today GROM is one of Italy’s best-known gelato chains, with an international network and an identity that never changes: authentic Italian gelato, made with care. Since 2015 the brand has been part of the Unilever group, today Magnum Ice Cream Company.
Milestones
Twenty years, one little spoon at a time.
2003
The first gelateria
Piazza Paleocapa, Turin. Federico and Guido open GROM.
2006
The Mappano laboratory
The production heart is born: one place for every recipe.
2015
Unilever
GROM joins the Unilever group while keeping its identity and philosophy.
2023
Twenty years of GROM
A network of 55 gelaterias and an international presence.
2025
Magnum Ice Cream Company
The ice cream business unit becomes Magnum Ice Cream Company.
When you respect nature, care for the details and give value to time, every taste is authentic pleasure. Spoon after spoon.
Federico Grom e Guido Martinetti
Today
55 gelaterias, one single philosophy.
In Italy, France, Malta, Portugal and Czechia. Since 2015 GROM has been part of Unilever, today Magnum Ice Cream Company, while keeping its identity, recipes and approach.
55
gelaterias worldwide
5
days of maturation
100%
gluten-free gelato
1
laboratory in Mappano
