Frequently asked questions

GROM gelato is made by selecting high-quality ingredients and churned directly in the gelateria to guarantee freshness and creaminess.

We use thickeners of natural origin and do not add artificial stabilisers: this can make the gelato more delicate and melt more quickly.

The gelato is worked by hand before being served to guarantee the right consistency: this takes a few extra minutes.

Generally between 16 and 20 flavours, including great classics and seasonal proposals.

Yes, we use ingredients of natural origin, with no flavourings or colourings.

Because it is made with natural ingredients, the taste may vary slightly from one production to another.

No. We do not use pre-made bases or semi-finished products: the raw materials are measured and blended in our central laboratory in Mappano, then the gelato is churned in the gelateria. The flavour and colour are those of the ingredients.

Gelato made from pre-made bases — often called “powders” — starts with an already blended powder to which milk and water are added. GROM starts with real ingredients — fresh milk, eggs, fruit, pistachio, hazelnut and chocolate — measured and blended in the Mappano laboratory, with no bases or semi-finished products. The gelato then matures for five days and is churned every day in the gelateria.

No. We follow a philosophy based on natural ingredients and careful processing. We maintain high quality standards in our packaged products too.

Production takes place in our central laboratory in Mappano (Turin). In the gelaterias the gelato is churned fresh, while packaged gelato is prepared and distributed in compliance with the cold chain.

No, all our gelato is GMO-free.

Yes, we use milk sourced in Italy.

Yes, GROM gelato is gluten-free and verified by the Italian Celiac Association.

Yes, fruit sorbets are suitable for a vegan diet because they are made with fruit, water and sugar.

The complete list of ingredients and allergens is always available on our website and in the Ingredient Book in the gelateria. We cannot guarantee the absence of cross-contamination, because in our Mappano factory we work daily with recipes containing milk, nuts and eggs.

Yes, milk, eggs and cream are pasteurised in accordance with regulations: this is why our gelato can be consumed safely during pregnancy too.

Yes, the cones are made with gluten-free flours.

Our cone has a pleasantly crunchy texture and is vegan, made only with plant-based ingredients. Naturally gluten-free, with no added flavourings or colourings.

Yes, some gelaterias offer croissants supplied by external partners.

Yes, they are traditional products and therefore contain gluten.

In our gelaterias you can also find granitas, frappè, watershakes, affogati, Sicilian brioche, hot chocolate and some baked goods such as croissants and breakfast pastries.

GROM gelato, cones, Sicilian brioche and several other specialties (such as granitas and drinks) are gluten-free.

The price reflects the quality of the ingredients and the care taken in the production process.

They depend on several factors, including location and the costs of the individual store.

Whipped cream is made with high-quality ingredients and has a separate cost.

Visit the “Find us” section of the website to find your nearest store.

Opening hours may vary according to the season or operational needs.

Yes, through partners such as Deliveroo, Glovo and Just Eat.

Delivery is handled by the partners, who are responsible for the shipment.

Customer feedback matters: you can write to esperienza@grom.it to tell us about your experience and help us improve.

You can email us at esperienza@grom.it or call our Consumer Service on 800 125 832 (Mon–Fri, 9:00–13:00).

No, we source ingredients from different regions to guarantee the highest quality.

It is not currently kosher certified.

In the freezer at around -18 °C, avoiding sudden temperature changes.

We recommend enjoying it within a few days of purchase, so you can taste it at its freshest.

In Italy, most of our gelaterias are directly managed rather than franchised. This allows us to guarantee constant control over product quality and the experience we offer.

Yes, GROM joined the Unilever group in 2015 (Magnum Ice Cream Company since 2025), while maintaining its identity and philosophy of high-quality gelato.

GROM is part of the ice cream business unit of the Unilever group (Magnum Ice Cream Company since 2025), but operates while keeping its own recipes, its own approach to ingredients and its own brand experience.